#ALTBalajiOriginal Kehne Ko Humsafar Hain has become the biggest success story for the thriving OTT platform ALTBalaji. Starring TV powerhouses Ronit Bose Roy, Mona Singh and Gurdeep Kohli in the intense mature love tale, the show has attracted massive viewership and fan following. Two weeks into the release, the week on week viewership growth has been a gigantic 300% on the app; adding the show to the league of platformâ€™s masterpieces like Bose: Dead/Alive, The Test Case, and Dev DD.
ALTBalaji experimented with releasing three episodes in a week that is one new episode every Monday, Tuesday, and Wednesday to keep the buzz going. This kept the momentum and curiosity going higher among the viewers. The show has garnered immense social media chatter and triggered conversations with fans emotionally investing in their favorite characterâ€™s future, making the online response quite extraordinary for any ALTBalaji show.
Talking about the show Manav Sethi, CMO of ALTBalaji said, â€śWe are overwhelmed with the success of Kehne Ko Humsafar Hain. This is a reminder of the fact that good stories always win and that is the soul of entertainment. We wanted to experiment viewership pattern against releasing all episodes in one go â€“ the antithesis to binge viewing. To our delight, this strategy worked in our favour and is in sync with the emerging consumption pattern on the digital platform. We have proved that good content along with smart marketing strategies could result in awe-inspiring success like this.â€ť